Leave them feeling that they have dealt with a great company, one with integrity and their best interests at heart. For prospective customers, the more clearly you articulate where the company is going, the more likely you'll bring them on. People want to know what they're buying into. If your team needs help, if you need help, ask for it. Who in your great circle of connection could be brought in to support and assist you? What additional staff are needed to complete this part of the change you're undertaking? If you need additional revenue to complete the next part of the change, ask for ideas. Help comes in many forms, so being open to how it looks is so beneficial. The better you understand what to expect, the easier it will be for you to accept what is happening and to lead. One way to look at change is the 4-square process described by sociologist and best-selling author Martha Beck: Death and rebirth (literally, Square One - the beginning of your company's new life) Dreaming and scheming (new ideas and opportunities you couldn't have seen before you started this change) The hero's saga (the pragmatic nuts-and-bolts of trial and error as you navigate the new landscape) The promised land (tweaking, minor adjustments, tending the new order). Resistance to change shows up in many forms. As leaders, we can be tempted to put up a solid wall of 'knowing'. That front can be valuable, like all things, when used appropriately, and other times, not so much. During times of change, you're challenged in all kinds of ways. In your way of thinking, in your ways of doing things. Be willing to let others challenge the way you are moving forward. Instead of dismissing what's possible so you can be right, accept what's being offered to you so you can grow. Be willing to have full discussions of possible alternatives. It's too easy to rush in and make quick choices. Do what you can to make this change a success: consider your options before taking action. Put the promised land of your changed business in front of you every day. You're going to need it: to guide you, to help you through obstacles and challenging times, and to be able to communicate where you're going to others. Have a clear statement that encapsulates it, so you have that shining light before you.